>> Richer Poorer
++ Art Director: Joe Tornatzky
++ Copywriters: Andrew Danger & Joe Tornatzky
■■ Branding a sock company for the 21st century American gentleman.
Richer Poorer makes socks for the man that is as versatile as the American landscape. From the sidewalks and skyscrapers of New York City, to the lakes and sprawling forests in the mid-west, to the sunny beaches of California, freedom is what makes our country great and we labored hard to bring that same expression of freedom to our socks.
Put on a pair of stripes with jeans and a white t-shirt for an instant classic look. Or use a vivid color to produce a modern style to your favorite outfit. The designs range from classic patterns to bold and modern prints.
The socks are constructed with a cotton blend that makes them both light and durable. Our goal is to make socks that feel as necessary to a man's wardrobe as stars and stripes are to the American flag.