Barilla Ring-a-toni
Giveaway
Jewelry
Luxury
Barilla celebrates Valentine’s Day with a very popular limited-edition
heart-shaped pasta, this year they teamed up with jewelry brand Alison Lou to
create a super limited-edition Ring-a-toni made of two interlocking gold rings
topped with a 3.5 carat heart shaped stone. Our team came up with the ring
concept and I created a fun and surreal campaign around it including logos, pun
filled headlines, a ring box that “pops” out the rings on display, and a
photoshoot with hand models to show off the lucky prize. The campaign resulted
in 763 million online impressions, 375 press release pick-ups, 88 broadcast
mentions, and 1 lucky winner.
Andrew Danger
www.dangerhimself.com