DANGERHIMSELF.COM
Andrew Danger’s Portfolio Site
BARILLA RING-A-TONI


Giveaway
Jewelry
Luxury Barilla celebrates Valentine’s Day with a very popular limited-edition heart-shaped pasta, this year they teamed up with jewelry brand Alison Lou to create a super limited-edition Ring-a-toni made of two interlocking gold rings topped with a 3.5 carat heart shaped stone. Our team came up with the ring concept and I created a fun and surreal campaign around it including logos, pun filled headlines, a ring box that “pops” out the rings on display, and a photoshoot with hand models to show off the lucky prize. The campaign resulted in 763+ million online impressions, 375 press release pick-ups, 88 broadcast mentions, and 1 lucky winner.





Andrew Danger
www.dangerhimself.com
CONTACT
: 626-689-0304

: dangerhimself@gmail.com

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 ABOUT ME
I'm a California-based Creative Director with 15+ years of experience across digital and print design, branding, experiential design, presentation design, and PR-led marketing. Proven leader in concepting and delivering high-impact creative programs for global technology, consumer, pharmaceutical, and automotive brands. Known for partnering closely with business development and project teams, leading creative vision across multiple accounts, mentoring designers, and owning work end to end—from ground-up ideation through execution. Delivered campaigns generating 100M+ impressions, double-digit increases in social engagement, and large-scale exhibitions seen by 10,000+ attendees per show.

EXPERIENCE

Creative direction and visual storytelling, executive and presentation design, experiential and exhibition design, integrated and PR-led campaigns, event and conference branding, earned media and social-first creative, influencer campaign support, packaging and environmental design, concept development, creative mentorship, cross-functional collaboration, and end-to-end creative ownership.