Barilla Serving Love — DANGERHIMSELF

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Barilla Serving Love

Giveaway
Social
Live Event

In tennis, love = zero. And at Barilla, love = zero additives. That’s why when Barilla wanted to bring love to pasta-lovers’ dinner tables, we went to the biggest stage in tennis: the US Open. During Coco’s first match of the tournament, whenever she served love, we served love, by giving away protein-packed meals featuring single ingredient legume pastas. Results for this live campaign was 1.5B+ impressions, 175 media placements, and 11,000+ entries for pasta.

Andrew Danger
www.dangerhimself.com

Andrew Danger

: dangerhimself@gmail.com
: 626-689-0304
: LinkedIn
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About Me

I'm a California-based creative with 15+ years of experience in experiential design and public relations (PR). I love telling stories and can function in the morning without coffee, but I always work better with it.

Experience

From ground-up ideation to evolving existing campaigns, I’ve
developed successful programs for brands like Barilla, Dell, Dove, eBay, Google, HP, Lexus, Lilly, Mars, Microsoft, PayPal, Salesforce, Toyota, Xbox, and more.

My work in PR has contributed to 100M+ media impressions and
double-digit percentage increases in social mentions. I've also helped create exhibitions that attract 10,000+ visitors per show.