DANGERHIMSELF.COM
Andrew Danger’s Portfolio Site

“FARMERS MARKET FOR DOGS” BY NUTRO


Experiential
Pet Food
Awareness Our Nutro client approached us with a task to get their brand’s message out: healthy pet food grows from healthy soil. We found an untapped demographic in farmers market goers that want to learn more about their food sourcing who also happen to be pet owners. That’s when we also learned that most farmers markets don’t allow pets. So we decided to make our own.  

Around 2,000 dogs and pet parents joined us in Los Angeles for our first Farmers Market for Dogs! With fresh local produce, pet-safe flowers, and paw-strology readings, it was a paw-some day for all as people learned that the good ingredients in Nutro pet food grows from healthy soil. We generated more than 2.2 billion potential earned impressions in one day featuring a live ribbon cutting ceremony to kick of this first of its kind event.





Andrew Danger
www.dangerhimself.com
CONTACT
 : 626-689-0304

: dangerhimself@gmail.com

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 ABOUT ME

I’m Andrew Danger, a California-based Creative Director (Art) with 15+ years of experience in digital & print, branding, experiential design, and public relations (PR) marketing. 

My primary responsibilities include partnering with business development & project managers to build and deliver creative pitches, lead overall design / brand / creative vision within multiple accounts, and mentoring a team to support projects of all sizes and scopes.

 EXPERIENCE

From ground-up ideation to evolving existing campaigns, I’ve developed successful programs for brands like Barilla, Dell, Dove, eBay, Google, HP, Lilly, Mars, Microsoft, PayPal, Salesforce, Toyota, Lexus, Xbox, and more.

My work has contributed to 100M+ media impressions and double-digit percentage increases in social mentions. I've also helped create exhibitions that attract 10,000+ visitors per show.