Halo Infinite / 2oth Anniversary Box
Packaging
Print
Gaming
Microsoft wanted to create a special press kit for the
release of Halo Infinite / 20th anniversary of the Halo franchise. We
sent recipients to a “recruitment” website that asked for their info including
what gaming system they played on (PC vs Xbox) and shirt size. Afterwards a limited-edition
military crate box designed in the style of the Halo universe was shipped to
them that included a battle uniform (hoodie) and tools for the upcoming battle
(mouse and keyboard for PC users or controller for Xbox users). We also created
a Master Chief hero helmet that projected the Halo Gregorian chant when you
removed it from its stand, this was triggered via a simple light detection
controller in the base.
Andrew Danger
www.dangerhimself.com