DANGERHIMSELF.COM
Andrew Danger’s Portfolio Site
LEXUS: NORTH AMERICAN INTERNATIONAL AUTO SHOW (NAIAS)

Experiential
Automotive
Branding
 The Lexus North American International Auto Show features a full display of every vehicle in their 2014 lineup including the halo LFA sports car. The space design features LED displays on the wall and floor surrounded by a frosted reflective surface to diffuse the colors of the videos on display across the entire space creating an immersive look and feel.





Andrew Danger
www.dangerhimself.com
CONTACT
: 626-689-0304

: dangerhimself@gmail.com

: LinkedIn

: Resume PDF
 ABOUT ME
I'm a California-based Creative Director with 15+ years of experience across digital and print design, branding, experiential design, presentation design, and PR-led marketing. Proven leader in concepting and delivering high-impact creative programs for global technology, consumer, pharmaceutical, and automotive brands. Known for partnering closely with business development and project teams, leading creative vision across multiple accounts, mentoring designers, and owning work end to end—from ground-up ideation through execution. Delivered campaigns generating 100M+ impressions, double-digit increases in social engagement, and large-scale exhibitions seen by 10,000+ attendees per show.

EXPERIENCE

Creative direction and visual storytelling, executive and presentation design, experiential and exhibition design, integrated and PR-led campaigns, event and conference branding, earned media and social-first creative, influencer campaign support, packaging and environmental design, concept development, creative mentorship, cross-functional collaboration, and end-to-end creative ownership.