LEXUS: NORTH AMERICAN INTERNATIONAL AUTO SHOW (NAIAS)
Experiential
Automotive
Branding
The Lexus North American International Auto Show features a full display of every vehicle in their 2014 lineup including the halo LFA sports car. The space design features LED displays on the wall and floor surrounded by a frosted reflective surface to diffuse the colors of the videos on display across the entire space creating an immersive look and feel.
Andrew Danger
www.dangerhimself.com