Microsoft Surface Test Drive


Experiential
Vehicle
Influencer
In a twist on traditional creator seeding kits, we brought the unboxing experience to creators through a custom-built, branded bus that toured Los Angeles, offering a targeted group of influential creators and media to engage with the latest Microsoft Surface products through a thoughtfully designed and curated experience. The results where 6M+ total creator content views and a 95% net positive audience sentiment.





Andrew Danger
www.dangerhimself.com


Andrew Danger

: dangerhimself@gmail.com
: 626-689-0304
: LinkedIn
: Download Resume

About Me

I'm a California-based creative with 15+ years of experience in experiential design and public relations (PR). I love telling stories and can function in the morning without coffee, but I always work better with it. 
Experience

From ground-up ideation to evolving existing campaigns, I’ve
developed successful programs for brands like Barilla, Dell, Dove, eBay, Google, HP, Lexus, Lilly, Mars, Microsoft, PayPal, Salesforce, Toyota, Xbox, and more.

My work in PR has contributed to 100M+ media impressions and
double-digit percentage increases in social mentions. I've also helped create exhibitions that attract 10,000+ visitors per show.