Microsoft Surface Test Drive
Experiential
Vehicle
Influencer
In a twist on traditional creator seeding kits, we brought
the unboxing experience to creators through a custom-built, branded bus that
toured Los Angeles, offering a targeted group of influential creators and media
to engage with the latest Microsoft Surface products through a thoughtfully
designed and curated experience. The results where 6M+ total creator content views and a 95% net positive audience sentiment.
Andrew Danger
www.dangerhimself.com