MICROSOFT SURFACE TEST DRIVE
Experiential
Tour
Influencer
In a twist on traditional creator seeding kit and in-store shop, we brought
the Surface laptop experience to creators through a custom-built, branded bus that
toured Los Angeles, offering a targeted group of influential creators and media
to engage with the latest Microsoft Surface products through a thoughtfully
designed and curated experience. Visitors got a chance to see and test the laptops in simulated scenarios: on a bed, at the beach, and at a coffee shop all in one spot. The results where 6M+ total creator content views and a 95% net positive audience sentiment.
Andrew Danger
www.dangerhimself.com