Minecraft Caves & Cliffs


Packaging
Print
Seeding Kit
Xbox approached us with a dire situation. A design studio they had hired to create a Minecraft seeding kit had dropped the ball and we had 24 hours to pitch a concept that would have to sell to client and go straight into production. The game’s “Caves & Cliffs” update would focus on breaking the current vertical limits of the game to allow players to reach mountains heights they never could have dreamed up and dive into the deepest caves that features new creatures that lived in darkness. Our winning idea was a box that was divided into a top half and lower half, each section would slide open to talk about the update to the game and give out some exploration tools for the recipient to use in their journey.





Andrew Danger
www.dangerhimself.com


Andrew Danger

: dangerhimself@gmail.com
: 626-689-0304
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About Me

I'm a California-based creative with 15+ years of experience in experiential design and public relations (PR). I love telling stories and can function in the morning without coffee, but I always work better with it. 
Experience

From ground-up ideation to evolving existing campaigns, I’ve
developed successful programs for brands like Barilla, Dell, Dove, eBay, Google, HP, Lexus, Lilly, Mars, Microsoft, PayPal, Salesforce, Toyota, Xbox, and more.

My work in PR has contributed to 100M+ media impressions and
double-digit percentage increases in social mentions. I've also helped create exhibitions that attract 10,000+ visitors per show.